PAY PER CLICK ADVERTISING

Pay per click advertising. When this first came out, the prices were insane. Then the prices dropped like a rock and Google was just the best place to advertise. Then, Google got too big for its own shoes and we’re back to where we started. Keywords that used to cost 7 cents per click are now going for 40 cents to $1 or more.

Okay, maybe for those of you who don’t know what pay per click advertising is, I should give a brief, but by no means a complete definition as pay per click can get very complicated.

Pay per click advertising is the method by which advertisers pay a particular search engine, such as Google, Yahoo, etc., a certain amount of money for each visitor that is sent to the advertiser’s website.

Please believe me, this is a VERY complicated process and the above “definition” doesn’t even scratch the surface.

The truth is, pay per click advertising is so involved that books have been written on the subject. Some of them are best selling books too. Unfortunately, all of those books are worthless when it comes to trying to explain how to use pay per click advertising. And trust me, if this book tried to do the same, it would be JUST as worthless.

Pay per click advertising rules change so often that there is just no way to keep up with the changes. A book written tomorrow is outdated in a month.

So, we’re going to take a different approach to pay per click advertising. Instead of trying to teach you every little thing about it, we’re going to give you a guideline of rules to follow that must NEVER be broken. If you do JUST this much, then the rest of it won’t matter. Why? Because regardless of what anyone tells you, pay per click advertising is very hard to make profitable these days. There are too many problems with it.

Here are the main problems.

1. Cost per click costs are unpredictable from one day to the next

2. Because of the problem of click fraud, too much of your costs are basically thrown in the trash.

3. Each search engine has a different setup which makes trying to teach you HOW to set up a campaign totally futile.

4. Most search engines have very little control options as far as WHO you want your ad to be seen by, such as ONLY English speaking people.

5. Most search engines require you to pay up front even before you get the clicks, at least for the first month or for so many clicks. For example, Miva makes you deposit $50 up front, so you better make sure you get enough clicks to use it up or the money is thrown away. There are NO refunds.

These are the main problems. Believe me, there are more. My point is this. If you see any book teaching you HOW to beat pay per click, run for the hills because ultimately, very little of what’s in those books is going to make much difference…Not today.

But like I said, there are certain things you need to know that will at the very least save you money.

The most important thing is to take the selling price of your product, whatever it is, and figure out how much it is going to cost you to make 1 sale.

How do you do that? Simple.

If you’re selling a tested affiliate product (not your own product) then the industry average is 1 sale for every 100 clicks.

So, if your product sells for $49 and you get a 50% commission on that $49 sale, then your earning per sale is $24.50.

If it costs you 10 cents per click and you make 1 sale for every 100 clicks, then 100 clicks will cost you $10.00. That means your profit is $14.50.

However, if it costs you 30 cents per click to sell your product, then 100 clicks will cost you $30 and you’ll actually LOSE $5.50 for every sale. So in that case, pay per click advertising doesn’t pay well enough to use it to promote your product.

So, the key to all this is to figure out what it’s going to cost you per click to advertise your product.

That is where this gets VERY involved.

Here are the basic things you need to know.

When selling ANY product using pay per click advertising, your results are all going to be based on the keywords you use. All bidding for position (where you land on the search engine page) is done by keywords.

For example. Let’s say you are selling a natural cure for acne. If it’s a product being sold that is made by another company in which you are an affiliate for, email the company and ask them what keywords you should be bidding on to sell their product. If you can’t get a hold of the company, don’t panic. The keywords will be listed in the source code of their HTML on their sales page. Just view this source code and see what keywords they’re using. These are the keywords you want to use when setting up your pay per click campaign.

To find out how much these keywords are going to cost you, you first want to decide what positions you want to land in on the search engine results page. And no, you DON’T want to be in position 1. Why? Because the freebie seekers will eat you alive. You want to fall between positions 7 and 12. Those are the BEST positions to fall in between to make the most sales for the least amount of money.

After you decide on the positions you want to fall in, you then have to figure out how much you’re going to have to spend per click to achieve those positions. This is trial and error.

What you do is go to the pay per click site’s cost estimator, if they have one, and start putting in some amounts for the keywords you want. Start with 10 cents per click. If 10 cents per click only lands you between positions 12 and 20, then you’re going to have to raise it up a bit until you fall between positions 7 and 12. Let’s for argument’s sake say it costs you 15 cents per click to get between positions 7 and 12. That means, 100 clicks is going to cost you $15.00. That means you have to be making at least $15.01 per sale or it doesn’t pay to do this.

But…

Making a penny a sale is a joke. You want to make at least 100% over the cost of the sale. So if it’s going to cost you $15 to make 1 sale, then you need to be paid a commission of at least $30 for that sale. If you’re not, then selling that product using pay per click is not worth it.

There you go. I have just taken the most complicated advertising system in the world and simplified it down to this.

Here are the steps.

1. Pick a product to sell.

2. Pick a pay per click search engine to use.

3. Get the keywords needed for the product.

4. Figure out how much it will cost PER CLICK to promote that product, shooting for a position of 7 through 12.

5. Figure out how much profit you will make based on 1 sale per 100 clicks.

6. If the profit is less than 100% then do NOT use pay per click to promote this product.

I just saved you about $49 on useless pay per click books.

If you need a list of pay per click sites, here are the best ones according to their Alexa rank. There are plenty more, but they get such little traffic that it’s not worth using them. The number to the right of the pay per click site name is their current Alexa rank as of this printing. These do change daily, but shouldn’t change too much.

MIVA – 923

http://www.miva.com/

SEARCHFEED – 2,414

http://www.searchfeed.com/

7SEARCH – 4,538

http://7search.com/

LOOKSMART – 4,545

http://search.looksmart.com/

GOCLICK – 5,543

http://www.goclick.com/

EHANCE – 5,737

http://www.enhance.com/

KANOODLE – 7,178

http://www.kanoodle.com/

EPILOT – 8,289

http://www.epilot.com/ePilot4/AdvertiseWithUs/landing.asp

Remember though, this is the most unpredictable form of advertising on the Internet. And please understand, this is in NO way meant to be a COMPLETE tutorial on pay per click advertising. There would be no point to it. Each search engine has a help section on setting up your ads so there is no need to cover that here, especially since each one is different. Generalizing about how to word ads and what keywords to choose is also useless because these things change as well. Besides, an ad that you ran yesterday may not work today, depending on changes in the Internet environment.

Yes, you want your ads to stand out. Rich Jerk did a great job on this but now that so many people are using his “method” customers are becoming immune to his theatrics and all the copy cats he’s spawned.

So here is the best advice I can give you as far as pay per click. If you get to step 6 and the product is worth selling, come up with a good 3 line ad (that’s all you get) and test it out for 100 clicks. If it doesn’t get you 1 sale by click 200, chuck it and take the loss. You don’t want to throw good money after bad. There’s a chance that product will never sell because the sales page is garbage.

Don’t let anybody tell you it’s the ad because if they liked the ad enough to go to the site then there’s nothing wrong with it. If the ad stunk, people would have never clicked on it. There’s only so much you can do with 3 lines, so don’t get sucked into the “It’s your ad” argument. A lousy ad doesn’t get clicked on. A lousy sales page, that’s different. It won’t convert.

Good luck!

Jake Riley
http://www.Memberzilla.com

This software is not some automated software! These guys build two websites for you every month, by the end of the year, I plan on having 24 websites! That will just run themselves and send me running to the bank! However, these just
aren’t your typical sites…

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Here’s how it works

* They find highly researched ClickBank niches, only top ranking money producing!

* Completely optimized for maximum performance

* Transformed into beautiful css websites

* Then the icing! They have a system that uses 4 of the Top Social Media and SEO Techniques

——————————————–

It is just awesome, like I said nothing is automatic here! This is solid labor at its best! The first two niches you definitely
can not afford to miss. Do a little bit of research on ClickBank, I can promise you these two niches can make you a ton of money:

1. Registry Cleaners
2. Satellite Dishes

Sign up today, have niche sites tonight!

===> CB Fortune Niche Websites

So here’s how this works. If you join right now, these are the chosen *Niches for this month. I’ve been dying to know what is in the plan for next month, Karthik Ramani, the brains behind the operation, told me “we’ve just began the SEO process on our next two sites, and I can tell you…

….They’re going to be good!

QUESTION: What’s different about CB Fortune?

ANSWER: There not just taking some template and changing it up…NO! They are actually creating a Beautiful NEW css site for each and every niche!

Here’s my plan, you should get aboard. This time next year, I am going to have 24 beautiful designed click bank websites. I can have them for LIFE! Not only that…here’s the cake, Each of these sites is embedded with my ClickBank hoplink.
That hoplink is linked to 5 different products…

Are you catching on? It seems like no matter where my viewer goes in my sites, I have the opportunity to make some serious money!

I’m not going to lie to you and say you can be cranking out websites in 30 seconds, because this is not a “crap” product.

I can tell you it takes about 7 minutes to be completely set up, if you customize everything yourself. Not Bad!

But don’t take my word, find out for yourself!

===> CB Fortune Niche Websites

* These guys have done everything for you! All the tools to boost and optimize your visitor’s value so that you also don’t have to lift a finger once it’s set up!

Due to the end value of this product Karthik is only selling 1000 memberships. These emails are being blasted by the top marketers. When we are done with these announcements, hundreds of thousands of people will have read about CB Fortune.

Click here now while it’s still available:

===> CB Fortune Niche Websites

Enjoy!
Tim

PS: You wont believe the customer support this guy offers; don’t take my word about it. Everybody is sceptical about buying these internet products. I am one of those people. When you are checking out this product, you’ll see a “live chat” button. Many people have talked to Karthik himself. Take a minute and get to know the guy!

===> CB Fortune Niche Websites

Why outsource inbound call centers services?

 

Inbound calls are the calls which are made by customer to the center for receiving some kind of service or to take help or assistance related to a product / service. Inbound call Center Services are used by companies to service their customers  24X7—The customer can talk directly to an online executive from the call center to solve their queries/requirements.  These centers are also used as to make their on the spot sales and let customer place orders real-time.  These centers are popularly used as helpdesk centers where customers can get help on the product of the concerned organization.

 

Call Center Outsourcing has many benefits.  This is necessitated primarily because of the requirement of niche skill sets in that area and its availability. The call centers today have professionals who are experienced in wide areas in various services that they can provide. The call center today keep a track of every client transaction be it voice or data.  The tracking of these calls are made to deliver better CRM i.e. Customer Relationship Management.  These records are used by companies for analyzing and for taking preventive action to avoid recurrence of dissatisfied customer’s calls. Thus increasing chances of achieving “Customer Delight”

 

However, these benefits are only a tip of the iceberg. The prima-facie benefit is that outsourcing ensures that companies who outsource their CRM solutions can focus on what they are best at and avoid themselves getting overwhelmed by the trivialities especially when specialized professionals, world class infrastructure and software are available at their disposal.

 

Why give preference to India?

 

Outsourcing Inbound call center services to India is a fantastic option as call center industry is booming in India. Various other reasons that make India a safe haven are:

 

Availability of educated professionals

 

In comparison to any other Asian country, India has the most educated and, good English speaking population available and which is an ever increasing figure by the day as English is being taught in India throughout from the primary classes till the High School / Post Graduation level. 

 

Ample technical talent is also available, which enables India to provide the required technical services without any hiccups.

 

 

Value for money

 

Large English speaking skilled manpower which is readily available at a lesser compensation then their western counterparts. High value of US$ vis-à-vis the Indian rupee.  Good infrastructure, specialized software and innovation for increasing the quality and  reducing cost all help in providing India the best services at very low cost.

 

24X7 services

 

Time zone advantage that India has with major countries enables India to provide 24X7 customer support.

 

Government support

 

Indian government has been giving its support and encouragement to the IT / ITES industry.  This has been visible in terms of building of high tech IT parks in various major cities.

 

Handling of multiple services:

 

Indian call center industry also demonstrated the capability of handling larger number of services which include voice inbound support, online web helpdesk and backend data processing (banking/insurance).

 

 

What are services provided by inbound call centers in India?

 

Some of the popular services which are provided by the Inbound call center in India are given below.

 

Order taking service
800 Answering Services
Phone Answering Services
Upselling and Cross Selling Services
Claims Processing Services
Product Information Services
Class and seminar registration
Inbound sales
Live web chart

 

 

In last few years the Indian call center industry has demonstrated the capability of handling multiple services provided related to customer support and due to its quality services more and more organizations are willing to outsource their customer support services and backend processing to India.

A gentleman from New York discovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his “secret” is illegal – nor does it require that you know someone on the “inside” at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first … but which I later expanded on after getting the hang of it.”

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses “I’ve actually gotten over $87 million in advertising that using my secret I never had to pay for … and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines … all of which I got for free …”

I must say it really is a new twist on an age-old concept. You may have seen what are called “Ad Sheets” in business opportunity newspapers over the past few years. The designer of the Ad Sheet buys full-page print ad space in bulk so as to receive a sizable discount in the publication. Next, advertisers who could not afford to place ads at regular rates in the publication, instead send their ads to the Ad Sheet organizer who then arranges the ads onto a blank template the size of a full page in the publication and inserts the full-page ad into the magazine or newspaper at his discounted rate.

The net result is, advertisers get the same exposure for a fraction of the cost, while the Ad Sheet organizer makes a healthy profit. It truly is a win-win-win situation for the Ad Sheet organizer, the publication, and the advertisers.

This same concept can be applied to a web page where ad space is sold in the form of banners and text links in order to cover the cost of pay-per-click advertising. The resulting PPC traffic is monetized by offering them ad space on the web page, in addition to presenting offers of interest initially described in the PPC ads.

It’s a most ingenious concept to generate free advertising, and surprising that it had not surfaced on a widespread basis much sooner.

There is a proven roadmap to your success in affiliate marketing business. With the roadmap, you will learn exactly how people are successful in affiliate marketing business and how they can earn huge affiliate commission on the internet. The success proven roadmap in the “Affiliate Marketing Of The Month” training provided by Ewen Chia consists of affiliate marketing basics, unfair advantage to competitors, affiliate marketing traffic strategies and step-by-step of how to become a top affiliate marketing entrepreneur.

With the affiliate marketing basics, you will learn the overview of affiliate marketing such as what the affiliate marketing is, how it works in general, how you can start advertising affiliate products in Clickbank marketplace, and how to use basically multiple strategies to promote the affiliate products. You can learn and leverage those tactics to earn your first affiliate commission. Ewen leads some interesting basic strategies for promoting affiliate products. You will need to conduct your own website in order to take his affiliate marketing strategies into the action and start earning money.

He also gives you 7 unfair advantage elements toward your competitors. With those 7 elements, I am sure that you will go ahead from your competitors. They are very valuable for beginners who just enter into the affiliate marketing business. Also, he challenges you with his example of fixed affiliate marketing business plan. He guarantees that if you can follow his plan seriously, you will earn big affiliate commission in the future. In my opinion, his affiliate marketing business plan in this section is realistic and challenge. I am also sure that you will earn huge affiliate commission online with his plan in this section. My highest recommendation is to take those strategies into the action seriously. You will see an absolutely great result in the long term, not overnight. Also, he gives you powerful strategies to build, run and grow your home based affiliate business from scratch. You can start your own business without any cost if you apply his strategies and follow to his instruction.

Personally, I am very impressive with his 15 affiliate marketing traffic strategies. Some of them are unseen and hottest affiliate marketing secrets. Honestly, I admit that I have never seen and thought about those unseen secrets before. They are very new and interesting in the affiliate marketing business. I strongly believe that they are worthwhile to try and test in my home based affiliate business. With those hottest advanced secrets, you will boost skyrocket your traffic to your website and turn those visitors into buyers. The traffic is high quality and relevancy if you follow to his affiliate marketing traffic strategies.

This final module in the Affiliate Of The Month video training is to step-by-step for building highly home based affiliate business from scratch. He gives you very clear instruction and steps in order to start your own affiliate marketing online business. With those 23 steps, I have no doubt that you can build, run and grow million dollars affiliate marketing business in the long term. Those steps are very valuable for beginners. Even you have experiences with the affiliate marketing business, they are very powerful strategies to grow your business in the long term as well. However, this section will be useless if you are the expert in this affiliate marketing business for a long time.

Apart from those modules, he gives you two great golden opportunities to earn more money while you are learning and to grow your affiliate marketing career, like a rocket. You will receive his money up-to $500 every single month if you can be his top affiliates in each month. Also, you will receive the opportunities to work with the world’s top million-dollar internet entrepreneurs, like John Reese, Mike Filsaime, and Mark Joyner. Your affiliate marketing career and financial situation will be skyrocket when you work with those highly successful people. Personally, I accept that this is a golden opportunity to grow rapidly your career in the affiliate marketing field.

Final thoughts, I strongly believe that the “Affiliate Of The Month” is very valuable for beginners up to experiences affiliate marketing entrepreneurs, not an expert. With those video sets, the roadmap to your success is very clear and realistic. Also, the opportunity to grow as a highly successful affiliate marketing entrepreneurs is opened. If you are looking for how to start, build, run and grow home based affiliate business for your success in long term, his video training sets are the final choice in the industry now.

Learn Affiliate Marketing from Ewen Chia’s new brand video sets to discover top inside tips, techniques and secrets of how to make money over $100,000 within 7 days through your home base internet business affiliate marketing. You will learn affiliate marketing from one of the best affiliate teachers in the world. You will discover great 15 affiliate traffic tactics, which drive laser-targeted & high quality traffic to your affiliate website, like crazy. Also, you will learn how to become an outstanding among your competitors through 7 simple strategies. Finally, you will earn money every single month while you learn affiliate marketing from him.

Read more to discover zero investment internet marketing technique to maximize your profits online. You will learn brand new techniques, proven tips and inside secrets of how to earn $60 per minute on the internet. With those tips, techniques and secrets, you are boosting skyrocket your affiliate commission in your home based affiliate business.

Read more valuable articles, news and up-to-date information about home based affiliate business at: http://www.zMillionDollars.com/blog. You will discover a wealthy of informative about how to start, build, run and grow your home based affiliate business.

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