Successful Affiliate Marketing for Merchants
Product Description
If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
Successful Affiliate Marketing for Merchants
Tags: pay for performance, tracking software, scams, affiliate, marketing, merchants, marketing performance, successful, banner, successful affiliate marketing
Filed under: affiliate marketing
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Well-written “How to” guide to building an affiliate program. A must read for new Internet entrepreneurs.
Rating: 5 / 5
I’ve read and re-read this book, and I can’t get over how useful it has been for me. It’s not like a typical marketing book that is written in a high-brow “I’m smarter than you” kind of style. Rather it’s conversational and easy to understand.
A real Godsend!
Rating: 5 / 5
If you’re in the Affiliate business, or want to be, you must read this book. Can you become a priest without reading the Bible? Probably not. So why do you think you can be a successful Affiliate Marketer without reading THE book on the subject?
Since I’m in the Affiliate Marketing Industry, I carry this book around with me everywhere I go with my laptop and business cards, just in case I need a reference or idea. Albiet a bit outdated by now, it is still the definitive piece of material on the matter.
Rating: 5 / 5
Shawn and Frank have put together a no-nonsense guide to running a sucessful affiliate program. Based on hands-on experience running an actual program, the book provides real life tips and examples to jump start your new affiliate program. Great job!
Rating: 5 / 5
This book is excellent! Merchants need to read this book to learn the options and steps to making their business thrive on the internet. Affiliates will learn from this book as well. Shawn and Frank know what it is like being an Affiliate as well as an Affiliate Manager. Learn why merchants need an affiliate program, how to get started, and how to get the word out. This book is a great resource, a keeper!
Rating: 5 / 5