Like many others that might be interested in this book, I started an experiment this year to start my own company.I read many books and blogs about getting started, but nothing was as ACTIONABLE as this book.This book focuses on the actual “getting things done” part of starting a venture rather than the fluffy “you can do it” speech or the high-level strategies for the next billion-dollar business.Here is what I took away from it:
- Step-by-step guidance on developing a product (online or not) using a customer-oriented approach, building Experience Trees and defining Use Cases
- Tactical advice on how to build a website: how to outsource, how to manage the project, and how to make it popular
- Tips for doing market research, surveys, pricing tests
- Much more on financial modeling, distribution & sales, raising capital and so on
From the suggestions in this book, I must have bookmarked 10-20 new sites and vendors that I will use immediately.Reading this book was like having a long late night chat with an experienced friend who’s started many companies, succeeded and failed, and is giving you all the advice you need to take that first step and make it a good one.Trust me, if you’re starting a venture of any kind, get this book, and it will ease your anxiety, increase your confidence, and help you attack!
Product Description
Targeted at early-stage entrepreneurs, “Fundamentals for Founders” helps turn ideas into action by equipping the reader with the high-level concepts and practical tactics needed to quickly evaluate an idea and start building a successful business.Each section is accompanied with detailed examples and anecdotes drawn from real world experiences of successful entrepreneurs and includes topics such as techniques for testing the market potential of an idea, designing user-friendly products, using an array of marketing tactics, and building a financial model to make data-based decisions.
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