Product Description
PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually
placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

Topics covered in this eBook:

– How to Make Your Business Click
– Maximum Web Promotion with PPC
– How to Create a Profitable PPC Campaign Management
– PPC Bid Management
– The PPC Appraisal Program
– Cash and Pay-Per-Click Affiliate Programs
– In Closing: To SEO or To PPC?

The Pay Per Click Marketing Guide + Resell Rights

• ISBN13: 9781599183633
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world’s top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors’ budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing

Ultimate Guide to Pay-Per-Click Advertising

Product Description

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world’s top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors’ budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing

Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition

Product Description
A solid understanding of Pay-Per-Click (PPC) marketing can be the edge you need to beat your competition and make REAL profits in today’s competitive Internet marketplace. And fortunately for you, it’s never been easier to go from “newbie” to “PPC expert” thanks to my new ebook, “PPC Marketing for Beginners.” As Google, Yahoo and MSN all grow more and more complex, even marketers who have been using pay-per-click marketing for years are now having trouble managing their PPC accounts. In this guide You will learn: How to start your own highly profitable PPC campaign in seven easy steps – you’ll be amazed at how easy it really is to do when you follow my simple tips! 4 benefits of PPC marketing – and how to ensure you experience each and every one of them! 7 things to consider when planning your PPC campaigns – follow these tips and your success is virtually guaranteed! The real unvarnished truth about PPC marketing – you want the truth? You got it … discover 6 PPC pros and 5 PPC cons so you can decide once and for all if PPC marketing really is or isn’t for you! How exactly PPC marketing increases traffic, leads and sales – what you read here is sure to surprise you! How to create profitable PPC campaign after profitable PPC campaign – it’s not nearly as hard you might imagine … discover the secrets here! PPC bid management techniques that ensure your campaigns will never be costly, time consuming or unprofitable – start using these simple step-by-step procedures and you are sure to find PPC to be a welcome change to your traditional advertising methods! How to use “Bid gaps” to maximize your PPC profits – plus, the real key to PPC marketing success! How to get your hands on a completely free PPC appraisal program – this amazing software program automatically traces your PPC income by the second … leaving you free to concentrate on other important business matters! How to choose a PPC affiliate program that will send your Internet profits soaring through the roof – if you want to take your earnings to the next level, then you must read this! And much, much more!

“Pay Per Click Marketing For Beginners” – Discover How to Use PPC Marketing to Skyrocket Your Leads & Explode Your Sales Fast!

Product Description
“The Beginner’s Guide to PPC” looks at ways to increase your business through PPC. Topics include: The Basics of PPC, The PPC Concept, The Advantages and Disadvantages of PPC, The Basic PPC Process, Budgeting Your PPC Advertising Campaign, Getting Started, Keyword Research, Buyer and Browser Keywords, Importance of Landing Pages, Testing Your Landing Pages, Google Specific Landing Pages Requirements, Planning and Observation, Practical Bid Management for Position and Profits and more.

The Beginners Guide to PPC – How To Increase Your Business Through Pay Per Clicks!