Thursday, April 15th, 2010 at
6:57 pm

Product Description
Lots of books have been written about how to manage pay per click campaigns. This is not one of them.
This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at Internet marketing without spending a fortune on Internet marketing experts.
From the Author: For over 20 years I operated an advertising agency. One day I put a client on Google Adwords, those small, three-line ads on search engines. You only pay when someone clicks to your website. Soon I realized that I was getting far better results for my clients than with a full arsenal of marketing tools. I never looked back.
While paying only for clicks sounds good, a click costs money. A click isn’t a lead, it’s just a visit to a website. I realized we needed a way to reduce clicks from less effective keywords and focus on those producing leads.
Then I discovered BlueRaptor, a technology that put advertisers on all major search engines. It also tracked actual leads! Phone calls, email requests, downloads-any action taken by prospects! Since real leads were tracked, we could see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return.
I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor’s computerized management. Every one of my clients improved their results – most saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads.
This guide will help you enjoy all the benefits from this incredible shortcut to pay per click advertising.
Pay Less Per Click
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