Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

1) Find your Niche – Now when I saw this Tip, I didn’t even knew what’s a niche. What it means to me is your interests. For Eg. -My Blog Realtrix is about Internet & Web and Computing Stuff. Similarly you should find your Interest about what you are going to Blog about. Some Ideas I think you can be blogging about are Blogging, Computing, Tech, Motivation, Entrepreneurship, Music, Bollywood, Parental, Personal & Education.

2) Find which Blogging SW you are going to Use – The are many. The most Popular is WordPress & Blogger. Lets be straight WordPress is much better than Blogger. BUT is better as it not 100% free. Hence, Blogger is the Best Option. I am using Blogger as Its highly Customizable. Also Blogger is a part of Google Services.

3) How to Start & what to write – Before making your own blog see what other Bloggers are doing and writing about on the same topic you are going to write about. Then make a list of Stuff they are not Writing about but you think should be written about. Now you know what to write about in your Blog.

Tip : If you are a regular reader you might have seen that I use Images for every Post I write. So you can start collecting Photos for your Blog Post in advance.

4) Starting Your Blog – Check Out the Video here to know how to Get a Free Blog at Blogger.Com. Set Up the Blog there following the Video Tips. Read : How to Create a BlogSpot Blog for Free ? – Video Guide For Beginners

5) Search Engine Optimization – This is very Important when Starting a Blog… See Below “Tips for New Bloggers”

6) What Template to Choose and Where to find Them – Your blog Template, I think is one of the Factors which will keep bringing back Visitors. I means think it this way if you see a very Nice Looking Blog … Don’t you try to remember it and Go back to See what’s new going On there ??

Best Tips for New Bloggers

Do you want to increase traffic to your blog? Well, here are some ready tips to make a move in the world of success blogging. Get started with the following tips that make your task easy. Some of the Easiest Ways to Improve your Blog, SEO and its Traffic/Visitors.

Make a habit of posting regularly in the blog.
Choose a proper template for your Blog. You don’t expect people to like it if you have a cooking theme in a Technology blog.
Write a topic and post it in different sections and thereby create a series. This increases the curiosity of the web visitors who turn to the blog for the interesting follow-ups.
Optimize your blog to make it load Faster so that new visitor don’t get annoyed to sit idle while your blog page loads.
Try to blog out breaking news first. It increases the popularity and creates an authentic image in the web community.
Use right keywords in the body content. The placement of the keywords in accurate density proves to be search engine friendly.
It is very important to encourage comments of web visitors in your blog. Highlight the most relevant comments on the blog. Try to build a cordial relation with the web visitors so that they visit your blog over and over again.
Submit your blog in blog directories and the RSS feed in RSS directories respectively.
It will be fruitful if you use the Ping-O-Matic service. Enter your blog name and its URL and select the directories according to choice. Any updates in your blog are automatically updated in the directories. The web visitors in these directories will able to access your contents.
While designing your blog it necessary to make an email subscription button and form. This proves to be very user friendly.
Try to comment on other blogs. This will introduce your blog in the blogger community.
List your favorite blogs in the blog rolls. You must also try to list your blog in other blogs.
It is highly important to add your blog’s URL to your email signature and any profiles other social networking sites. This will also introduce your blog in the web community.
It is essential to use Digg, Stumble and other social bookmarking sites for your blog. Once you send a post in the aggregators, it will reach millions in no time.
Write on related topics. Post related Articles in a row. This helps in stirring up the interest of the web visitors.
Show the topmost posts in the your blog which received great popularity. This will bear evidence of your blog’s authenticity and significance.
It is mandatory to add “previous” and “next” post buttons. This helps the user to quickly and easily navigate through the Blog.
Try to build up inbound links in your blog. This will help the web visitors to access other important pages in your blog and thus enhance traffic flow.
Rework on the previous Old posts. Try to check out every detail in your post and make it exciting.
Track your Visitors. See where they Come From, Searching for What. When they leave. etc.
Use photos in your post.
Make a Translation Widget In your Blog to help foreign visitors read what you have written.
Utilize your Online time when Not Blogging.Find Important Things to Do when Not Blogging.

Also Read : How to Boost Blog Traffic – Must Read