Overall, I would like to recommend this book to all those who want to improve their business partnership skills in either traditional or cyber businesses.

Product Description
The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

About the Author
Dr. Fang Zhao is the Lecturer and Senior Supervisor of Ph.D., Doctor of Business Administration (DBA) and Masters degrees at the School of Management of RMIT University in Melbourne, Australia. She is the Principal Editor of the forthcoming research book Entrepreneurship and Innovation in E-Business: An Integrative Perspective. She has published internationally approximately 40 refereed research works in the areas of innovation and knowledge management, entrepreneurship, e-business management, performance measurement and TQM. She was a Post-Doctoral Research Fellow at the Centre for Management Quality Research at RMIT before joining the School of Management.

Click Hereto see more reviews about:Maximize Business Profits Through E-partnerships (Hardcover)

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Internet Marketing Product Launches

Almost 30 years ago RFM (recency, frequency and monetary value) analysis entered the marketing lexicon, courtesy of Don Libey’s first book on the subject. All good and useful things come back in vogue (some never really leave, while some come back with new names with new “thought leaders”). Don Libey and Chris Pickering have produced a useful book worthy of all business libraries and personal libraries. It is already in mine, and will soon be in the libraries of my clients.

Not that I have an opinion.

Product Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A ‘must read’ book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.

Click Hereto see more reviews about:Libey and Pickering on RFM and Beyond (Hardcover)

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