So why is the ranking of sites different?
This can occur for many reasons. Here are 12 main reasons:
1. Age of the domain: it is the most famous of all the factors. We shall not dwell on this point, because the only available way to get hold of us old domain – is to buy an existing one. But for many of us, this approach is impractical.
2. Reference age: perhaps your competitor had acquired a standing link that still makes him a good ranking. And it plays a big role even if the reference weight, which leads to your site, looks better from the surface.
3. Uniformity links: probably back links leading to your site differ according to different criteria.
4. Other temporary factors: the example of this is that search engines include some sites to the number of quality before the others. At the same algorithms update the information quite slowly. But sometimes the competitor’s site can be accepted by the search engines for new and fresh resources, which will also improve the ranking.
5. Key references were not taken into account: it is possible that the main links that lead to your site were not taken into account by search algorithms, because search engines are considered these links to be paid.
6. Key references were scanned by bots: the Internet – is an immensely huge space, and logic algorithms are not always clear to us. You managed to get a link from the site, but it is not often scanned by Web bots. This can happen if a site that you referred to, applies to search engines to static pages or to the resources of low-quality content.
7. Resonance in social media: it is possible to competitor’s site refers to more social media sites. I personally do not think the response to social media – a really important point (which, however, does not apply to news content), but nevertheless it must be used.
8. Tastes search engines: you might think that the articles on your site are the most selective, but search engines cannot agree with you. Conversely, it seems that a competitor has a bad content, but search engines may be in raptures. It’s all a matter of taste and preferences you have and search algorithms may differ.
9. Lousy reference in your reference mass: it happens all the time. You refer to a quality site, then the site owner is selling his life and this site turns into a porn site. It turns out that you are referring to porn. To put the external links are very important and absolutely necessary, but it is also important to check to which you refer from time to time.
10. Other spam-factors: too many site owners make mistakes without even realizing it and create cloaking or hidden text in their own areas. Another common example of spamming is excessive optimization pages.
11. A variety of searches: search engines should provide users with a wide range of search results. For example, you are looking for a [mustang] at the search. Search algorithms do not know what you mean, wild horse, brand of car or one of the companies that have the word “mustang” in the title? So, you are given the information about the animals.
12. Testing: The search engines are constantly being improved by testing different strategies and tactics, changing and rearranging the results and evaluating the response of users.
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One more thing. The topic has become very popular recently. So search Google or other search engines. Check out social networks and check topics which are relevant to yours. Go to the niche forums and join the online discussion. All this will help you to build up a concept of such kind of work.
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