• ISBN13: 9781599183633
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world’s top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors’ budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing

Ultimate Guide to Pay-Per-Click Advertising

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No more Pay Per Click… Finally a tool to get to the top of Google, Yahoo, Msn and other search engines for free… Practically for any keyword.
The Easy Click Free traffic from Google, Yahoo, Msn…

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Product Description
Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Excerpt: AdWords is Google’s flagship advertising product and main source of revenue. Google’s total advertising revenues were USD$21 billion in 2008. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Sales and Support for Google’s AdWords division is based in Ann Arbor, Michigan, the company’s third-largest US facility behind its Mountain View, California, headquarters and New York City office. Engineering for AdWords is based in Mountain View, California. Advertisers specify the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google’s search engine on www.google.com or the relevant local/national google server (e.g. www.google.co.uk for The United Kingdom), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results. The ordering of the paid-for listings depends on other advertisers’ bids (PPC) and the “quality score” of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and origin… More: http://booksllc.net/?id=879962

Pay Per Click Search Engines: Adwords

Technorati Tags: Account History, Advertising Revenues, Adwords, Ann Arbor Michigan, Book Updates, California Headquarters, Click, Creatives, Engines, Free Trial Membership, Google, Google Engine, Google Search, Image Ads, Interactive Advertising Bureau, International Distribution, Million Books, Mountain View California, Quality Score, Relevant Words, Search, Targeted Advertising, Text Advertisements, Www Google Co Uk

Un curso de 12 lecciones bajo la modalidad de videos tutoriales que le enseñará a implementar un blog bajo WordPress y optimizarlo con avisos Google Adsense para ganar dinero
Como Hacer un Blog y Ganar Dinero

Technorati Tags: Blog, Como, Como Ganar, Dinero, Ganar, Ganar Dinero, Google, Hacer, Hacer Dinero

• DVD
• Tutorial

Product Description
The DVD includes the following videos:

1 – Understanding Quality Clicks Over Quantity

Focusing on clicks that convert is more important than just the concept of getting a high CTR (Click Through Rate). The problem most beginners face is they are taught to use a keyword tool and just start adding tons and tons of keywords into the Adwords keyword list and Walla, some magical conversions will happen. Wrong! Until you stop shooting at an imaginary bulls eye and entering useless keywords, you will only realize why you are not getting the conversions you want.

2 – Test Example and Brainstorming

In this video, we’ll take a test product example so you can better understand how we are doing this. Understanding what you are promoting will allow you to get into the perspective of what people are tying into the ‘net.

3 – Keyword Tools to help you

You’ll learn what keyword tools are available to you that we’ll be using to get started.

4 – Creating a Google Adwords account

By now you would have been taught through the other videos what you need to understand before you jump in, so now you can jump in. In this video, we’ll start showing you how to get your account setup. Google makes it easy to create an account quickly.

5 – Creating a Google Adwords Campaign and Ad Groups.

Let’s start creating an actual Adwords Campaign and Ad Group shall we? You’ll learn the basics between certain Adwords features that may increase or even decrease your conversions. We’ll talk about Search vs. Content networks, keyword lists, creating your ads, how to block certain countries due to fraud, and much more.

6 – Tweaking your Campaign and Ad Group

Once your Adwords Campaigns are ready and traffic is coming in, you still have to tweak it for improvement to save money and improve results. There are several things you can do to improve your click-through ratings, conversions, etc, and we’ll talk about that in this video.

Quality Pay-Per-Click Traffic Video Series

Technorati Tags: Brainstorming, Bulls Eye, Campaigns, Content Networks, Conversions, Fraud, Google, Google Adwords, Keyword Tool, Money, Pay Per Click, PayPerClick, Perspective, Product Description, Quality, Series, Test Example, Test Product, Traffic, Tweaking, Video, Video Dvd, Video Quality, Video Series