List building at first glance might look like an uphill task. However in reality you can make it easy by simply using a few smart methods. The trick is to put your list building on auto pilot. In this way you will be able to free up your time for other important tasks.

Articles: article distribution will bring in many targeted subscribers. You can have a set of articles written or just write some yourself every month. You will then be able to distribute a certain amount each week. Write your articles on interesting subjects. This will include; latest news stories in your market, latest ways to promote, interesting facts about products, services in your market and interesting topics that your market will enjoy and want to know more about. You can find out hot topics by going to forums related to your market. Once set up article distribution will bring you in an increasing amount of targeted subscribers.

Website subscription box: this is an easy way to build your list. All you need is an autoresponder to handle this for you. When visitors fill in the subscription box it goes straight to your autoresponder which will add them to your list and generate a thank you page. You just build your website and drive targeted traffic to it; the autoresponder will do the rest. This will also work on auto pilot.

Subscription box swap: you can find related businesses to yours and swap subscription boxes with them. In this way you will get more subscribers who are highly targeted and responsive. You will forge good business partners this way and be able to do joint ventures with them in the future.

Swap ads: you can swap ads with other list owners. Either you can put in each others newsletters or you can put it at the end of your thank you letters to new subscribers. This will continue to attract subscribers. Again try to find at least 10 list owners a month.

Viral e-book or free report: Write or have written an interesting e-book or report and put a couple of links to your landing page. Give it away as a free gift and encourage others to do so. You will set off a viral marketing campaign that will snowball and keep on delivering warm responsive subscribers.

Use multiple list building techniques: always use as many list building techniques as you can. This will ensure that your list grows bigger and better with good responsive subscribers.

Test every method: it is critical to your list building efforts to test every method carefully. You can do this by split testing with landing pages. Make sure those subscribers from each strategy that you are using are going to a separate landing page. You can monitor each landing page for quantity and quality of traffic. You can see how many actually sign up for your list from each method. Build on successful methods and discard failing ones. In this way you will not be wasting time on any promotions that will not bring you the right subscribers.

One of the best learning tools you will find is the 7 part video series “Big List Bucks” This video tutorial will take you step by step through everything you need to know to become a successful List Builder.

One easy way to increase the visibility of a product or service is to advertise with a pay per click campaign. Pay per click advertising is easy and effective at increasing the number of visitors on your site and converting them into paying customers. Essentially all pay per click advertising involves is placing heavily targeted ads using Google, Yahoo or MSN. The amount advertisers pay for these ads depends on the popularity of the keywords used and how prominent the ad will be.

How to Begin a Pay Per Click Ad Campaign

The first thing to do when starting a pay per click advertising campaign is to devise a very specific keyword list. Free keyword tools are available to help you get started. Put in your main topic and it will spit out a list of 50 or more relevant keywords to choose from. Carefully go through the list and take out any that are not a good fit for your products.

Next, focus on creating a separate landing page for visitors being routed to your site from pay per click ads. Only interested visitors will click through to see what you have to offer. You will be paying for each of these clicks, so make them count. Give potential customers what they want upfront. Share information on the niche topic, offer a free e-book, lure them in with free advice and quality content, or offer a free sample of your product.

The last step is to sign up with an advertising program like those offered by Google, Yahoo or MSN. Each has their own program that is easy to sign up for. Adwords, for example, is Googles pay per click advertising program. Google assigns a quality score to the keywords used to determine the placement of the ads.

Pay Per Click Pitfalls to Avoid

Despite the fact that pay per click advertising is a simple way to market your business on the Internet, there are some things you can learn from and pitfalls to avoid. The first thing to watch out for is blowing your budget. You pay a certain amount every time someone clicks on your ad, versus paying a set amount for an ad to run no matter how many people look at it. This idea may seem cost effective, but it can also get pricey. The amount you pay is also dependent on where the ad is placed. Top ads cost more per click. You may end up paying $3 per click. This can add up fast; before you know it you could be spending $300 per day for your 100 people to click through to your ad.

Another common mistake for pay per click advertisers is directing traffic to the homepage of your website. Potential clients are interested in very specific information. Give them what they want up front. It is best to send visitors to a conversion page. This turns visitors into paying customers by showing them what you have to offer and calling them to action. Conversion pages yield better results as far as leads, opt-ins and sales.

Other pitfalls include choosing the wrong markets to advertise in, settling on one ad and sticking with it instead of creating a variety of ads to use and selling products that are too inexpensive and will never earn very much money.

Instant Gratification Using Pay Per Click Ads

Using pay per click advertising gets instant results. Once the initial keyword research is done and you have crafted several ads to run, its time to go live and reap the benefits. Unlike other ways of driving traffic to your website, pay per click ads are posted quickly and visitors will have access to them immediately. These ads aren’t waiting to be indexed or crawled. They are live and working to guide traffic your way instantly.

However tedium is the one thing that pay per click can cause you to lose direction with yours campaigns, but with the evolution of pay per click mean’t that marketers have become more creative and are now delivering to any market with precision and speed.