Sunday, October 10th, 2010 at
6:40 pm
- ISBN13: 9780470226643
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Search Engine Optimization: An Hour a Day
Tuesday, August 31st, 2010 at
6:45 pm
- ISBN13: 9781599183633
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Learn the Success Secrets of Search Advertising
Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!
Covering all major search engines, this powerful guide discloses:
- The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
- Simple website changes that can increase sales by 500%
- How to drive 80% or more of online revenues with rare superconverter keywords
- Winning strategies of the world’s top search marketers
- The best ads on the internet and how to write them
- The real factors for driving high click-through rates
- How to find competitors’ budgets, ad copy, and best keywords
- How to manage bids without expensive bid-management software
- And more!
“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret
“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising
“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing
Ultimate Guide to Pay-Per-Click Advertising
Wednesday, July 14th, 2010 at
6:39 pm
Product Description
Learn the Success Secrets of Search Advertising
Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!
Covering all major search engines, this powerful guide discloses:
- The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
- Simple website changes that can increase sales by 500%
- How to drive 80% or more of online revenues with rare superconverter keywords
- Winning strategies of the world’s top search marketers
- The best ads on the internet and how to write them
- The real factors for driving high click-through rates
- How to find competitors’ budgets, ad copy, and best keywords
- How to manage bids without expensive bid-management software
- And more!
“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret
“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising
“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing
Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition
Thursday, April 15th, 2010 at
6:57 pm
Product Description
Lots of books have been written about how to manage pay per click campaigns. This is not one of them.
This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at Internet marketing without spending a fortune on Internet marketing experts.
From the Author: For over 20 years I operated an advertising agency. One day I put a client on Google Adwords, those small, three-line ads on search engines. You only pay when someone clicks to your website. Soon I realized that I was getting far better results for my clients than with a full arsenal of marketing tools. I never looked back.
While paying only for clicks sounds good, a click costs money. A click isn’t a lead, it’s just a visit to a website. I realized we needed a way to reduce clicks from less effective keywords and focus on those producing leads.
Then I discovered BlueRaptor, a technology that put advertisers on all major search engines. It also tracked actual leads! Phone calls, email requests, downloads-any action taken by prospects! Since real leads were tracked, we could see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return.
I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor’s computerized management. Every one of my clients improved their results – most saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads.
This guide will help you enjoy all the benefits from this incredible shortcut to pay per click advertising.
Pay Less Per Click
Thursday, February 25th, 2010 at
10:25 pm
Product Description
Unleash the power of blogging in your real estate business
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:
- Develop an effective Internet marketing strategy
- Generate leads consistently at almost no cost
- Define yourself as an expert in a particular area
- Serve your market niche
- Establish long-term relationships with your customers
- Create content that attracts major search engines
- Create buzz about your blog in the media
Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
Realty Blogging: Build Your Brand and Out-Smart Your Competition
