Multisourcing: Moving Beyond Outsourcing to Achieve Growth And Agility

Monday, January 18th, 2010 at 6:39 pm

Product Description
Over the last decade, the number of services that can be outsourced has grown exponentially. Yet research suggests that 50 percent of outsourcing contracts signed during the last three years will fail to meet expectations. Gartner sourcing experts Linda Cohen and Allie Young argue that this is because most organizations are utilizing ad-hoc approaches to outsourcing that are both short-sighted and ineffective. Based on extensive, multiyear research, this book unveils a new operational model—multisourcing—that seamlessly blends internally and externally delivered services not just to cut costs or gain efficiencies, but to maximize growth, agility, and bottom-line results. Through practical frameworks and illustrative company examples, the authors guide managers in creating a customized plan for managed multisourcing, including how to: assess their current sourcing strategy, strike the right types of sourcing deals, set up effective governance systems, select and evaluate service providers, and measure progress. A new approach to a timely business issue from leading experts in the field, Multisourcing presents a roadmap managers can follow to position their firms as tomorrow’s industry leaders.

Multisourcing: Moving Beyond Outsourcing to Achieve Growth And Agility

One Nation Under Contract: The Outsourcing of American Power and the Future of Foreign Policy

Thursday, January 14th, 2010 at 10:56 am

Comments (6)

ISBN13: 9780300152654
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description

International relations scholar Allison Stanger shows how contractors became an integral part of American foreign policy, often in scandalous ways—but also maintains that contractors aren’t the problem; the absence of good government is. Outsourcing done right is, in fact, indispensable to America’s interests in the information age.

Stanger makes three arguments.

· The outsourcing of U.S. government activities is far greater than most people realize, has been very poorly managed, and has inadvertently militarized American foreign policy;

· Despite this mismanagement, public-private partnerships are here to stay, so we had better learn to do them right;

· With improved transparency and accountability, these partnerships can significantly extend the reach and effectiveness of U.S. efforts abroad.

The growing use of private contractors predates the Bush Administration, and while his era saw the practice rise to unprecedented levels, Stanger argues that it is both impossible and undesirable to turn back the clock and simply re-absorb all outsourced functions back into government. Through explorations of the evolution of military outsourcing, the privatization of diplomacy, our dysfunctional homeland security apparatus, and the slow death of the U.S. Agency for International Development, Stanger shows that the requisite public-sector expertise to implement foreign policy no longer exists. The successful activities of charities and NGOs, coupled with the growing participation of multinational corporations in development efforts, make a new approach essential. Provocative and far-reaching, One Nation Under Contract presents a bold vision of what that new approach must be.

(20091104)

One Nation Under Contract: The Outsourcing of American Power and the Future of Foreign Policy

Review of eMarketing eXcellence (Chartered Institute of Marketing) (Paperback)

Sunday, November 8th, 2009 at 10:20 am

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If you’re new to marketing, and work for a large corporation, you’ll find lots of good theory here. You’ll be able to impress your friends talking about stuff like the “7 Ps” (add people, processes, and physical evidence to the 4 you’re already familiar with) or the “5 Is” (Identification, Individualization, Interaction, Integration, and Integrity). You’ll be able to cite lots and lots of academic stuff of this nature.

The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available.

What you won’t have is a pragmatic road map towards getting more leads and selling more stuff.

Product Description
‘eMarketing eXcellence’ offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM’s new E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.

A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.

The book shows how to:
ÃºDraw up an outline e-marketing plan
ÃºEvaluate and apply e-marketing principles & models
ÃºIntegrate online and offline communications
ÃºImplement customer-driven e-marketing
ÃºReduce costly trial and error
ÃºMeasure and enhance your e-marketing
ÃºDrive your e-business forward

As the core text for the CIM’s new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTACrplanning system, are re-examined in the new media context – and new approaches are defined, including business models, traffic building and web site design.

A highly practical user focused introduction
The most highly regarded author team in this new field
The core text for the CIM’s new E-marketing award

Click Hereto see more reviews about:eMarketing eXcellence (Chartered Institute of Marketing) (Paperback)

Review of eMarketing eXcellence (Chartered Institute of Marketing) (Paperback)

Saturday, November 7th, 2009 at 8:04 am