Product Description
Establish a successful corporate blog to reach your customers

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

• Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
• Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
• Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
• Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Corporate Blogging For Dummies

A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers

• ISBN13: 9780979192708
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author’s information in a logical, convenient format.

A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants

• ISBN13: 9780470246672
• Condition: USED – GOOD
• Notes:

Product Description
Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog’s presence. Whether you’re just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blogs success so that you can use your blog to generate income indirectly.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

If you’re new to marketing, and work for a large corporation, you’ll find lots of good theory here. You’ll be able to impress your friends talking about stuff like the “7 Ps” (add people, processes, and physical evidence to the 4 you’re already familiar with) or the “5 Is” (Identification, Individualization, Interaction, Integration, and Integrity). You’ll be able to cite lots and lots of academic stuff of this nature.

The book even has reviews at the end of each chapter so you can take practice runs at winning the Marketing Edition of Trivial Pursuit when and if it becomes available.

What you won’t have is a pragmatic road map towards getting more leads and selling more stuff.

Product Description
‘eMarketing eXcellence’ offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM’s new E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.

A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing.

The book shows how to:
úDraw up an outline e-marketing plan
úEvaluate and apply e-marketing principles & models
úIntegrate online and offline communications
úImplement customer-driven e-marketing
úReduce costly trial and error
úMeasure and enhance your e-marketing
úDrive your e-business forward

As the core text for the CIM’s new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTACrplanning system, are re-examined in the new media context – and new approaches are defined, including business models, traffic building and web site design.

A highly practical user focused introduction
The most highly regarded author team in this new field
The core text for the CIM’s new E-marketing award

Click Hereto see more reviews about:eMarketing eXcellence (Chartered Institute of Marketing) (Paperback)

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2. Affiliate Videos – New Easy Money Just Arrived To The Internet,A New Affiliate Program
3. Review of Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing (Emarketing Essentials) (Paperback)

By zimbio.com
Internet Marketing Product Launches