It is rare to find good books written from authors on similar subject which have also a current practice. The author is from top law company and knows how the things works from inside. I find the book very well written and useful to me and opened my eyes to many problems only an experienced attorney can know.

Product Description

Written for the engineering and technical entrepreneur desiring to launch his or her own high-tech venture, this step-by-step guide offers advice on everything, starting with the initial decision to leave your employer. It contains tips on how to gain access to technologies and talent, how to anticipate problems and eliminate future hurdles, and how to guard intellectual property from the start. Discussions on the best ways to compensate employees, as well as coverage of general issues that new tech businesses face, including hiring, firing, contracts, leases, loans, and product warranties, make this a complete handbook for those who understand that a future in high-tech is the future in which to believe.

About the Author
Cooley Godward Kronish LLP, Seattle, Washington, USAThe Pennsylvania State University, Malvern, USA

Click Hereto see more reviews about:What Every Engineer Should Know About Starting a High-Tech Business Venture (Paperback)

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By zimbio.com
Internet Marketing Product Launches

This is an expensive book, especially when you consider that most of the companies listed say “no unsolicited screenplays” or “submission through agent or lawyer only.”
The contacts are listed but I doubt it will help anybody.

Product Description
It’s the phone book to Hollywood!

* Comprehensive and up-to-the-minute–published three times per year
* Names, numbers, and addresses–more than 2,000 production companies, studios, and executives plus 11,000 producers and studio and network executives

The Hollywood Creative Directoryistheauthoritative, easy-to-use source for finding entertainment professionals. It’s like a gigantic Hollywood phone book, packed with names, numbers, addresses, and current titles of executives from film and television. Studios, production companies, television networks, and cable channels are listed with their preferred genres, selected credits, projects in development, and deals. A separate section contains the network, primetime, and major cable TV shows currently in production, along with staff and contact information. Comprehensive and up-to-the-minute (it’s published three times a year), the directory is used by studios, directors, producers, writers, actors, aspiring filmmakers, students, college and university libraries, researchers–everyone who needs reliable entertainment-industry information right at their fingertips.

Click Hereto see more reviews about:Hollywood Creative Directory, 59th Edition (Paperback)

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By zimbio.com
Internet Marketing Product Launches

Like many others that might be interested in this book, I started an experiment this year to start my own company.I read many books and blogs about getting started, but nothing was as ACTIONABLE as this book.This book focuses on the actual “getting things done” part of starting a venture rather than the fluffy “you can do it” speech or the high-level strategies for the next billion-dollar business.Here is what I took away from it:

- Step-by-step guidance on developing a product (online or not) using a customer-oriented approach, building Experience Trees and defining Use Cases
- Tactical advice on how to build a website: how to outsource, how to manage the project, and how to make it popular
- Tips for doing market research, surveys, pricing tests
- Much more on financial modeling, distribution & sales, raising capital and so on

From the suggestions in this book, I must have bookmarked 10-20 new sites and vendors that I will use immediately.Reading this book was like having a long late night chat with an experienced friend who’s started many companies, succeeded and failed, and is giving you all the advice you need to take that first step and make it a good one.Trust me, if you’re starting a venture of any kind, get this book, and it will ease your anxiety, increase your confidence, and help you attack!

Product Description
Targeted at early-stage entrepreneurs, “Fundamentals for Founders” helps turn ideas into action by equipping the reader with the high-level concepts and practical tactics needed to quickly evaluate an idea and start building a successful business.Each section is accompanied with detailed examples and anecdotes drawn from real world experiences of successful entrepreneurs and includes topics such as techniques for testing the market potential of an idea, designing user-friendly products, using an array of marketing tactics, and building a financial model to make data-based decisions.

Click Hereto see more reviews about:Fundamentals for Founders: The Practical Guide to Kick-Starting Your Business (Paperback)

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By zimbio.com
Internet Marketing Product Launches

Almost 30 years ago RFM (recency, frequency and monetary value) analysis entered the marketing lexicon, courtesy of Don Libey’s first book on the subject. All good and useful things come back in vogue (some never really leave, while some come back with new names with new “thought leaders”). Don Libey and Chris Pickering have produced a useful book worthy of all business libraries and personal libraries. It is already in mine, and will soon be in the libraries of my clients.

Not that I have an opinion.

Product Description
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A ‘must read’ book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.

Click Hereto see more reviews about:Libey and Pickering on RFM and Beyond (Hardcover)

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By zimbio.com
Internet Marketing Product Launches