Dr. Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com

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Article Source: http://www.articlesbase.com/ – SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click

Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.

Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.

Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.

The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.

He expressed his frustration at paying an SEO consultant and a separate pay per click online company.

His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.

Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don’t know which 50% it is.”

Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.

It’s worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.

If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.

There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.

Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.

I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.

Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.

We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.

One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don’t understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.

Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.

When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.

One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.

Generally because they, or their company specialise in one or the other, and not both of these business sectors.

Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.

It’s a two way track, as I’ve also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.

At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.

The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.

Given I’ve already mentioned the internet is an organic concept, this means that nothing is written in stone.

So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.

Of course I’ll also include our answers.

For the attention of the SEO consultant.

Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”

Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.

I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.

1: Your pay per click campaign adverts only appear for the length of time your budget allocates.

2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.

3: You are in fierce competition for the highest place advertising pay per click listing.

4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.

5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.

6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.

7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.

8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.

9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.

10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.

In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.

I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.

I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.

There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.

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Dr Mark Yates -
About the Author:

Dr. Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com

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Article Tags:
seo merseyside, search engine optimisation marketing, advertising pay per click, pay per click campaign, pay per click marketing, pay per click online, pay per click formula, new seo, business marketing campaign, seo merseyside consultant

Zero Comments: Blogging and Critical Internet Culture

Friday, June 25th, 2010 at 10:45 am

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Product Description

In Zero Comments, internationally renowned media theorist and ‘net critic’ Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites. In this third volume of his studies into critical Internet culture, following the influential Dark Fiber and My First Recession, Lovink develops a ‘general theory of blogging.’ He unpacks the ways that blogs exhibit a ‘nihilist impulse’ to empty out established meaning structures. Blogs, Lovink argues, are bringing about the decay of traditional broadcast media, and they are driven by an in-crowd dynamic in which social ranking is a primary concern. The lowest rung of the new Internet hierarchy are those blogs and sites that receive no user feedback or ‘zero comments’.

Zero Comments also explores other important changes to Internet culture, as well, including the silent globalization of the Net in which the West is no longer the main influence behind new media culture, as countries like India, China and Brazil expand their influence and looks forward to speculate on the Net impact of organized networks, free cooperation and distributed aesthetics.

Zero Comments: Blogging and Critical Internet Culture

Affiliate Marketing Rules 101

Thursday, November 26th, 2009 at 4:33 pm

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Affiliate marketing is a huge business opportunity on the internet. Every day, more people are interested to be part of it. This is the perfect situation for one to be able to work from home. This avenue is profitable as our economy heads into recession. Many will lose their jobs and have to find ways to bring in a income. Often they do not fully understand the business and make costly mistakes. Learn the concept of affiliate marketing, know how to be a profitable marketer. Many newbies ask what is the affiliate marketing business. My answer is to introduce them to this outline of affiliate marketing.

The affiliate network is composed of the group of affiliates and the group of merchants. Each appropriate group has their own function and role. Affiliate networks acts as a third party between the merchants and the affiliates. They provide the technology to deliver the merchants campaigns and offers. They also collect commission fees from the merchant and pay the affiliates. The networks being the middlemen and supply valuable services to the marketer and the affiliate. Clickbank or Commission Junction, to name two of the leading network groups. Yes, two leading avenues available to anyone who starts their business.

Affiliate marketing is a business venture effort between merchants and affiliates. As you see, there are two parties involved:

1. Merchants whom create the offer they have and financially set up their programs. Merchants are any website owner who maintains and operates the affiliate program. They acquire the middleman to keep records of their business and send the checks to the affiliates.

2. Affiliates are any website or blog owner who promote merchants affiliate program. This can be profitable if you understand the basics. I am teaching you the outline of the basics. This knowledge has taken me years to compile.

Affiliate marketing has proved to be a cost-efficient business. This measurable method of delivering long-term results in a home business atmosphere. Why you ask? Well, both the merchants and affiliates benefit from it. Merchants have links to the markets and customers without spending extra time searching. Banner ads on affiliate sites will produce interest for their products. This will also drive customers to merchants sites. There is no payment due to an affiliate until they gain financial results. The merchants also have the ability to decide the amount of payment. Merchants also decide the method of payment, which is earned from the commission type business. You as an affiliate will make percentages for each contact that joins the merchants program.

Affiliates will promote the merchants business. This is helpful because you do not need to spend time creating products and doing all the testing. Merchants have already done the math and accessed the trial and error of their creations. They have also spent the monies to get to this point. As an affiliate, you will get compensations for every customer, the merchant gains. This being your efforts to advertise the merchants business. Totally understand what the commission will be, expected payment method, and time involved in the agreement. Be careful to read the agreement completely, understand what is expected of you to gain your commission or percentage.

Affiliate marketing is an easy and low cost way to start a business. It is possible to generate a full time income through affiliate marketing. However, it will take a lot of hard work and dedication. Your understanding of the meaning of affiliate marketing will put you in a top notch position. Thus, giving you a better chance to succeed.

I promised you a basic outline of the affiliate marketing business. Not being led down the wrong avenues to get your business up and running profitably. I have purchased many programs, tutorials, and software from the top names in the business today. I had to work two years to sum up all of my information into a outline for you to follow. I will help you in the same way I have been helped. I was entirely lost in the beginning. I was constantly reading so much and being more and more confused. I tried so many offers being sent to me. I would stay up too late at night just trying to make some sense out of all of the knowledge I had bought. You will gain a fool proof plan and will not have to be scammed by one product after another.

I have one request of you, please stay organized. Keep track of everything you incorporate into your business, especially usernames and passwords. Without an organizational plan you will get so misled and make costly mistakes. I can tell you this because that is exactly what I did without being organized and dedicated to my business. Your business will give to you what you give to it. My motto is PRIDE, which I describe as P-Professional, R-Results, I-In, D-Daily, E-Efforts. You have to keep in mind that this will be your lifeline, so do a top notch job and be proud of what you have built, and the profits will come!

Now let’s get busy and make some money!

1. Copy the above free affiliate content and save it also.

2. Start a blog about a niche you like such as for example in this article I will use affiliate marketing and place the above content (with your affiliate link on it) and some fresh content.

3. Write articles about affiliate marketing with a link back to your blog or affiliate link and submit .

4. Create a fun by professional video about affiliate marketing. Submit it to the popular video sites.

5. Bookmark your efforts! Articles, blogs and videos from the first steps, bookmark, bookmark, bookmark.

6. Submit your blog to relevant link directories.

7. Setup Pay Per Click accounts to promote your blog or affiliate link to major Search Engines.

Here is some keywords to try, change these to reflect your personal niche words: Affiliate Marketer,Affiliate Marketing,Test Affiliate Marketing,Affiliate Marketing Tester,Affiliate Marketing Testing,Test Affiliate Marketing,Affiliate Marketing Jobs,Affiliate Marketer Jobs,Paid Affiliate Marketers,Affiliate Marketing Review

8. Inform your friends through email and social sites.

9. Post and comment on related forums and blogs and have your blog or affiliate link in your footer or post. (Do not spam only useful contributions).

This has to be applied each day, post to your blogs, forums, article markets. Set aside at least two hours to dedicate to your new business. Post to as many of each type from above 1-9 as you can find.

Wow, your new business! It will be worth a few hours you give it each and everyday!

Soon you will be reaping the profits!

This article was written about a new career I have started on the side to gain extra income. I am a affiliate marketer with several years experience. I have been working on the internet for many years. Truth on the internet, is that possible? I have been taken many times by untrue offers etc., I am fighting back now! Click Here!

Internet Marketing Product Launches

Affiliate Marketing Strategies

SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click

Zero Comments: Blogging and Critical Internet Culture

Affiliate Marketing Rules 101

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