Blog Marketing – A Beginner’s Guide

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Home Page > Internet > Blogging > Blog Marketing – A Beginner’s Guide

Blog Marketing – A Beginner’s Guide

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Posted: Dec 20, 2010 |Comments: 0
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This guide for beginners blog marketing was written with a basketball coaching blog as an example, but can easily be substituted for any other niche. Hopefully you will learn a new way or two that can help you achieve your bloggin goals. Here are the simple steps to more blogger traffic:

1. Find similar blogs

You can start looking for related blogs by using the search engines. Search using relevant keywords + “blog”. Use the singular and plural form of the keywords for each search.

For example – “basketball blog”, “basketball blogs”, “basketball coaching blogs”, “NBA blogs”, “sports coaching blogs”, “high school basketball blog”, etc.

If you do these searches on multiple search engines (bing,google,ask.com, etc) you will come up with more options than if you were to only search on google.

Once you have found related, high quality blogs you should either bookmark them, put them in a spreadsheet, etc. Keeping track of everything can save headaches later on.

After finding and organizing your potential candidates you should subscribe to, or “follow” their blog. This normally involves submitting your email address and/or website with some simple personal information. After subscribing you will be updated (by email) of any new posts, & of replies to any of your own comments made on other people’s blog.

*Note-It might be a good idea to make a new email address dedicated entirely to following others’ blogs. This way you can separate your personal email and your blog related email.

2. Interact with the related blogs you have found

Most blog owners will post updates anywhere from 1-10 X per week. Considering the amount of related blogs you may have found, this can be an overwhelming amount of information to comment on or add to. As a result, it is wise to only interact with blog posts that you are either very knowledgeable on or feel strongly about. You have to be saying something important or enlightening to persuade other readers that you are an expert. After a few comments, regular readers of the related blogs will recognize your expertise, and in turn check out your own blog – this will lead to more followers for you.

*Note you don’t always have to disagree with a blog post to feel strongly about it. If a post is written particularly well and you find it informative, its not a bad idea to comment about why you enjoyed/agreed with the post and what specifically you liked about it. This can result in happy blog owners, who may eventually ask for you to write a guest blog post.

It is a good idea to mix-up the type of comments that you make. Some can be a debate if you disagree with something. Some can be made in agreement with a post. Others still may add on something that was stated. Its important to switch it up so that you don’t look negative or like a yes-man. You want to stimulate thought with your posts.

The goal of commenting on other blogs is to gain backlinks to your own blog, as well as establish credibility in your community. When commenting on others’ posts there is usually a spot for your own website, which will be hyperlinked through your name. It will look similar to this- Mauro Panaggio says: – The link should link to your blog (mauropanaggio.blogspot.com).

3. Comment on basketball related articles & news

The internet is filled with basketball articles and news. Start by doing a search for the different types of articles you would like to add to.

Use searches like “basketball articles”, “basketball coaching articles”, “basketball defense articles”, “basketball offense articles”, “free-throw articles”, etc

Use any relevant keywords with the word “articles” or “article” at the end and you will know doubt find thousands of possible places to comment and add a link back to your blog. Get creative with your searches. You can be as specific or broad as you like. Things like “Orlando Magic articles” and “Orlando Magic strategy articles” will all yield different results. Focus on the highest ranking articles, as these will be seen more and result in more people reading your comments. The only exception is with broad searches like “basketball articles”. In this case it is possible that the first 5-10 pages could all get enough traffic to justify a comment.

The second part of this step is to stay up with current basketball news. These get the most traffic, however there are usually many comments. This can make it easy for yours to get lost and overlooked. It is important to pay attention to the regulars commenting on these types of articles. They are usually leads to find new blogs and possible interaction/networking. When commenting on news articles, it is important to keep your responses shorter and to the point. Don’t forget to add your website’s hyperlink.

4. Submitting to relevant blog directories

In order to make it so that your blog is easily found, it can help to submit to multiple blog directories. This involves doing a number of searches. Use keywords followed by the word “blog(s)” + the words “directory” or “directories”

“Basketball blog directory”, “Coaching bog directory”, and “Sports blog directory” are all good starts. These may not return very many relevant results, though.

After this, try searching for and submitting to general blog directories.

“blog directory”, “blog directories”, and “free blog directory” are good searches to start with.

*Note do not spend too much time on this step It is much less important then the other steps and can be implemented when the others have already been done for the day. This process can be frustrating and time consuming.

5. Look for guest blogging opportunities

There are many websites dedicated to bringing together bloggers and people looking for guest blog spots. Start with some simple searches and elaborate as needed.

“Basketball guest blogging” “Guest blogging opportunities” etc

In most cases you will have to sign up as a member at these sites (its usually free). This step can help gain a lot of exposure for your blog as well as provide relevant backlinks.

6. Turn your blogs into articles

Many informative blog posts can be “spun” into articles and submitted to numerous article sites. If done correctly this can result in increased exposure and useful backlinks. Some of the most effective article websites are: Ezinearticles, ArticlesBase, Goarticles, and ArticleDashboard.

Spinning your blog posts into articles is an art. The key is to develop content that sounds very interesting (good title) and targets keywords with high search density.

*Note – I can help you with this step. I will submit your articles and include links, titles, keyword research, etc. All you have to do is spin the blog post into something that is more news worthy. Example – If you had an article about defense, it could be spun into “10 most forgotten basketball defensive strategies” – or something like that.

7. Writing effective blog posts

While you should provide lots of fundamental and skill related content for your blog, it is important to spread this out among more light hearted blog posts. For example, in one week you may do a posts about “Motivating your team when they are losing”, “5 coaches who should be fired”, and “Why ____ could have helped the Magic beat the Jazz”.

Some posts should be strictly informative, others opinions, some made as commentary about recent games or events, and others a combination of all 3.

It is important to keep the blog posts at a reasonable length, as attention spans are short nowadays. Also be aware of others who may be commenting on your posts, and be sure to respond if the situation requires it. Constructive interaction may lead more word of mouth followers. Just be sure to keep an open mind when dealing with others’ opinions. You always get the occasional jerks or idiots who don’t know what they are talking about.

Be sure to include any relevant pictures, links, or audio/video that may help your readers. This can make the difference between a good or bad post.

Remember to determine who your readers are (or who you want them to be) and cater to them.

8. Utilize existing channels and contacts

This one is a no brainer. After you have made a few posts and your blog is looking good, reach out to anyone you already know and that might be interested. Ex players, coaches, and anyone else who might pass along the word. Use emails, facebook, and even phone calls to inform others about your blog and encourage them to tell their friends.

This step will help you gain a good base of followers and is a great starting point. It is much harder to gain followers you don’t know, especially if you currently have little no none to begin with. People tend to follow blogs that already have a lot of followers, so starting with the low hanging fruit is key.

There are many other, more advanced tactics to help increase your blog traffic. Since this is a beginners guide we will have to deal with them some other time. This should give you a firm grasp on some of the most basics steps for effectively promoting your blog.

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Internet Marketing Made Easy with Pay Per Click Advertising

Friday, December 25th, 2009 at 2:17 pm

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One easy way to increase the visibility of a product or service is to advertise with a pay per click campaign. Pay per click advertising is easy and effective at increasing the number of visitors on your site and converting them into paying customers. Essentially all pay per click advertising involves is placing heavily targeted ads using Google, Yahoo or MSN. The amount advertisers pay for these ads depends on the popularity of the keywords used and how prominent the ad will be.

How to Begin a Pay Per Click Ad Campaign

The first thing to do when starting a pay per click advertising campaign is to devise a very specific keyword list. Free keyword tools are available to help you get started. Put in your main topic and it will spit out a list of 50 or more relevant keywords to choose from. Carefully go through the list and take out any that are not a good fit for your products.

Next, focus on creating a separate landing page for visitors being routed to your site from pay per click ads. Only interested visitors will click through to see what you have to offer. You will be paying for each of these clicks, so make them count. Give potential customers what they want upfront. Share information on the niche topic, offer a free e-book, lure them in with free advice and quality content, or offer a free sample of your product.

The last step is to sign up with an advertising program like those offered by Google, Yahoo or MSN. Each has their own program that is easy to sign up for. Adwords, for example, is Googles pay per click advertising program. Google assigns a quality score to the keywords used to determine the placement of the ads.

Pay Per Click Pitfalls to Avoid

Despite the fact that pay per click advertising is a simple way to market your business on the Internet, there are some things you can learn from and pitfalls to avoid. The first thing to watch out for is blowing your budget. You pay a certain amount every time someone clicks on your ad, versus paying a set amount for an ad to run no matter how many people look at it. This idea may seem cost effective, but it can also get pricey. The amount you pay is also dependent on where the ad is placed. Top ads cost more per click. You may end up paying $3 per click. This can add up fast; before you know it you could be spending $300 per day for your 100 people to click through to your ad.

Another common mistake for pay per click advertisers is directing traffic to the homepage of your website. Potential clients are interested in very specific information. Give them what they want up front. It is best to send visitors to a conversion page. This turns visitors into paying customers by showing them what you have to offer and calling them to action. Conversion pages yield better results as far as leads, opt-ins and sales.

Other pitfalls include choosing the wrong markets to advertise in, settling on one ad and sticking with it instead of creating a variety of ads to use and selling products that are too inexpensive and will never earn very much money.

Instant Gratification Using Pay Per Click Ads

Using pay per click advertising gets instant results. Once the initial keyword research is done and you have crafted several ads to run, its time to go live and reap the benefits. Unlike other ways of driving traffic to your website, pay per click ads are posted quickly and visitors will have access to them immediately. These ads aren’t waiting to be indexed or crawled. They are live and working to guide traffic your way instantly.

However tedium is the one thing that pay per click can cause you to lose direction with yours campaigns, but with the evolution of pay per click mean’t that marketers have become more creative and are now delivering to any market with precision and speed.

Glen Francis writes for a great number of periodicals on subjects regarding Internet Marketing and as such wants to explain through his experiences the right way to do pay per click.

Find out more about pay per click at If you Want more exposure for your business?

Understand The Working Of The Pay Per Click Campaign Using Perry Marshall’s Adword Guide

Thursday, November 19th, 2009 at 12:02 am

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Pay per click is an advertising module which allows you to target and advertise for customers who are relevant to your kind of business. So how does one go about findingthese customers? Once you are sure about your kind of business you should then start thinking about all the relevant keywords that suit your line of work.

These key words would be the ones which your prospective customers will most probably use in order to get data towards your line of business. Therefore your aim now should be to be one of the sites that your prospective clients can come to. To do that you need to come in higher in your search engine rankings. If you make use of the pay per click program provided by the search engines then you can be highly benefitted as that very search engine will now rank you higher on their search engine results.

Pay-per-click (PPC) search engines are those which offer the marketing option called “pay-per-click” to users. PPC advertising is the placement of a small ad on the search results page for a targeted keyword or keywords in return for a fixed payment when a visitor actually clicks on the ad . Effectively advertisers pay nothing to appear on the results page; they only pay the amount they have agreed to when someone actually clicks on their ad and is taken to the landing page on their website.

The term “pay per click” means just what it says: the advertiser pays every time a visitor clicks on the ad. This makes good business sense too as the advertiser now has to handle only those clients who are relevant to his line of business and not the others. The most famous PPC search engine is Google; their PPC advertising campaign is called AdWords. Similarly Yahoo and other search engines too have their own PPC campaigns and packages for online advertisers to use and benefit from. There are several material on PPC which can you understand the basics of these. Very helpful on the same isNew Definite guide to adwordswhich would help you get to know PPC much better.

By zimbio.com
Internet Marketing Product Launches

Affiliate Marketing Strategies

Blog Marketing – A Beginner’s Guide

Internet Marketing Made Easy with Pay Per Click Advertising

Understand The Working Of The Pay Per Click Campaign Using Perry Marshall’s Adword Guide

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