Review of Go It Alone!: The Secret to Building a Successful Business on Your Own (Hardcover)
What this book delivers:
1.It proves you can start a substantial business without a lot of money, employees, specialized knowledge or risk.In fact most of those things would be a hinderance.
2. The principles are guideposts for you to follow.You also learn the biggest non-secret in business which is simply to do what is important.
3.It gives you numerous examples of how people turned the knowledge they had into the business they wanted.It is not hard to see the principles at work.
3.As a side benefit you learn about some business services that are available to you that you probably have not given much thought to such as Logos.
What you do not get in this book:
1.A list of the hottest businesses to start.
2.How to do accounting, marketing plans, or any of the other specialized courses they teach in business schools.Spend your time on what you do well not learning something that someone else can do for you.
3.Detailed handholding complete with checklists.The principles are presented clearly with numerous examples.It is your responsibility to apply them to your own situation.
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