• ISBN13: 9781599183633
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world’s top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors’ budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing

Ultimate Guide to Pay-Per-Click Advertising

Product Description

Learn the Success Secrets of Search Advertising

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!

Covering all major search engines, this powerful guide discloses:

• The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
• Simple website changes that can increase sales by 500%
• How to drive 80% or more of online revenues with rare superconverter keywords
• Winning strategies of the world’s top search marketers
• The best ads on the internet and how to write them
• The real factors for driving high click-through rates
• How to find competitors’ budgets, ad copy, and best keywords
• How to manage bids without expensive bid-management software
• And more!

“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret

“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising

“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing

Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition

Product Description
PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

This ebook will show you everything you need to know about this topic.

Pay-Per-Click Advertising Made Simple – How To Get Non-Stop Traffic To Your Web Site! The Ultimate Beginner’s Guide!

Product Description
If you’re anything like me, you’re fed up with all of the low-quality, useless products that promise instant fortunes with simple niche blogs that end up being little more than a starters guide to “installing WordPress”.

If you have ever bought into these bogus products, don’t blame yourself. When I first got started online, I bought everything that I could get my hands on, believing that one of these guides would surely be the ‘golden grail’ in helping me build a profitable online blog based business.

I spent hundreds of dollars on these useless products, chasing every opportunity I could find. I subscribed to every business opportunity magazine I could find. I spent hours every day on various internet marketing forums.

I’ll admit it, I was as desperate as they come.

I felt crushed under the weight of a controlling boss, office politics, and a dead-end job that only served to make my employer wealthier than he already was. I wanted to get out of the rat race once and for all and start working for the one person that really matters; myself.

But I approached it the wrong way, and rather than following the strategies used by those who really were raking in cash every single day with their blogs, I spent a fortune buying every single guide on profitable blogging that I could get my hands on.

Blogging Professional: The Ultimate Guide to Making Money as A Professional Blogger

Blogging has become more and more popular these days, people are looking for ways how they can improve their blogs so that more people know about their blog and can hence visit their blog. I believe that you can find a lot of blogging tips, guides and even secrets in the search engine, blogging has become one of the most-seek topic because everyone blogs.

So what are the ultimate blogging secrets? In my opinion, those blogging tips such as submit your blog to Technorati, post constantly, get a FeedBurner account, submit your posts to social networking sites, ping your blog and many more are not secrets anymore. This is because by simply typing ‘blogging tips’ in the search engine, you will come out with tons of results of the same kind. Almost every bloggers out there knows about these tips and guides.

So what I’m going to tell you here about the ultimate blogging secrets are something much more ‘mental’, it is more to your mindset rather than something like all the blogging tips that you can find from the net itself. Therefore, for me, the ultimate blogging secrets are:

Secret #1 – Know why you blog

Know the reason that you blog. Everything happens for a reason, and if you create a blog today, there must be a reason for you. So, why did you blog? Is it because you are just following the trend? You see a lot of people are playing with blogs, and you decide to join them as well? Or is it that you want to earn money from your blog? Whatever reason it is, there must be a reason; you have to find this reason.

Once you know why you blog, then nothing can ever stop you. Just like if the reason you blog is because that you want to create an extra stream of income online, then do whatever it takes to achieve it. It is the purpose that keeps you going, motivates you, inspires you and keeps you moving forward. Today, if you don’t know why you blog, it is most likely you are going to give up the moment you find that nobody actually visits your blog.

That is why the reason is important. Know why you blog before you start creating your blog. This is just like having a clear goal, if you have a goal, you will know where you are heading. However, if you don’t have a clear goal, you will be lost somewhere. If you don’t even know where you wanted to go, how can you ever reach somewhere?

Secret #2 – Serve your readers

Many people did not know about this. Did you know that the reason people visit your blog is because of the information that you have? Therefore, the main purpose visitors arrive at your blog is because of your content, so you will have to write quality posts. You will have to serve your readers. This is the one question that you have to ask yourself, “Are you willing to do whatever it takes to educate your readers and without asking for anything in return?” If your answer is yes, then you should start creating your blog right now.

Just imagine that if someone arrives to your blog, but your blog contains nothing, your visitors will leave immediately, because your blog has got nothing that they are looking for. I like to use this word when I talk about serving your readers, Value. Yes, you have to create value for your readers, the more value you created for them, the more likely they will addict to your blog, and thus, follow your advice, and purchase whatever you recommend to them.

This is how it works; creating value for your readers, provide something that they are looking for. I know you’ve heard this, ‘content is king’. This is very true, your blog content is just like the heart of your blog, and the traffic is blood. Without the heart, your blog will die, and without the blood, you blog cannot live. So, often bring out valuable posts for your readers, write with original content and your readers will appreciate it.

Secret #3 – Treat their blog as a get-rich-quick scheme

I believe that almost 50 percent of people who start their blogs with the reason that they hope they can make some money out from their blog, fast. If you think it this way, then you are wrong, blogging is not something that can bring you money in a fast way. In fact, blogging is something just like real-estate, it will appreciate over time.

Meaning that you have to spend time and develop your blog. Your blog is not a money tree and it cannot earn you any money if you don’t develop it properly. Most people start their blog and wish that they can make some money out of it; this is because they have heard that many bloggers are making a lot of money from their blog, easily. They think that by simply setting up a blog, throw some posts in it, set up Google Adsense, and checks will come to them automatically.

If you think that blog is something that can make you rich in a quick way, you are wrong. Indeed that some people can earn a lot of money from their blog in just a short period of time, but did you really think that they are just lucky? You have to spend a lot of time to build your blog, you have to treat your blog as a serious business if you really want to make money from it.

There you go, the 3 blogging secrets that you never know about. Well, maybe you’ve already known about these, but in my opinion, these secrets are also important compare with other blogging tips such as submitting to Technorati, pinging, bookmark, etc. I hope that this article can help you achieve much more in your blog.

• ISBN13: 9780910627993
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

• ISBN13: 9780137133505
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“Kennedy has artfully integrated the phenomenon of offshoring services in the global competitiveness agenda of firms. His insights on the key economic drivers and trends paint a picture of the potential and the pitfalls of this phenomenon. No manager can afford to ignore this shift. All managers may want to read, understand, and ride the competitive benefits of this shift.” –C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, Ross School of Business, University of Michigan, author of The Fortune at the Bottom of the Pyramid “This is a must read guidebook for business leaders who want a global competitive advantage. The Services Shift not only maps the current terrain, but more importantly, provides where the world is headed and what it will take for businesses to win tomorrow by globalizing services. This is a well researched book with very practical lessons for winning the offshoring battle.” –Noel Tichy, coauthor (with Warren Bennis) of Judgment: How Winning Leaders Make Great Calls, and Professor of Management and Organizations at the University of Michigan Ross School of Business “Global Sourcing of Services is a powerful source of competitive advantage as economic borders become thinner…Kennedy pulls up the curtain and explains the what, why, and where of offshoring. His work with both providers and customers illuminates both the potential and the challenges of global sourcing. The Services Shift provides insights on the shifting business paradigms. This book cuts through the rhetoric and provides managers practical advice. A must read!!!” –Anurag Jain, Managing Director, Asia Pacific; President for Applications Solutions (AS); and President of Insurance & Business Process Solutions (IBPS) for Perot Systems “If you found that Tom Friedman’s The World Is Flat raised interesting issues but didn’t connect them to your business, The Services Shift is for you. It appeals to both the strategist and the practitioner. It covers the range of key impacts when services shift offshore–economic, social, political, organizational, and the human factor–talent. Kennedy [and Sharma] have written an excellent book, clearly written by practitioners and not academic theorists. It is also extremely practical, with penetrating insights into the firms leading this trend, and real tools to help you analyze your business processes. The Services Shift is a comprehensive, thoughtful, and immensely readable book. I recommend it for every manager who faces global competition.” –Mark Hodges, Chairman and Cofounder, EquaTerra, Inc. “With the air thick with debate about ‘shipping jobs overseas,’ ‘offshoring,’ ‘race to the bottom,’ and ‘outsourcing,’ The Services Shift could not come at a more propitious time. Bob Kennedy’s book offers both a thoughtful and practical treatment of this critical phenomena, which will only accelerate in the coming years, especially in the services sector. Whether you are a corporate manager, a government policymaker, or a labor activist, you will find this book useful in making the globalization game pay off for all constituencies.” –Stuart L. Hart, S.C. Johnson Chair in Sustainable Global Enterprise, Cornell University www.Services-Shift.com By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as “outsourcing” or “offshoring. ” But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit–or could benefit? How exactly does services offshoring work? How do you “get in the game”? Who makes a good partner?And what are the policy implications? The Services Shift answers all these questions, and more, offering powerful insights for managers, public policymakers, and citizens alike. Leading researchers Robert E. Kennedy and Ajay Sharma reveal how services offshoring works in both industries and individual companies, and show how to define and implement realistic services-sourcing goals for your organization. You’ll learn who’s involved in services offshoring, understand leading business models, and tour the main geographical centers–from China and India to Hungary, Russia, Morocco, Brazil, South Africa, and Mauritius. Drawing on detailed interviews with participants, the authors review the management skill sets associated with successful services offshoring. Next, they assess policy initiatives in both developing and developed countries, including U.S. proposals aimed at restricting the offshoring of services. Finally, they preview the newest trends in services globalization, helping you prepare for the world as it will be–next year, five years from now, and in a decade. Services offshoring: what’s different, what’s the same? How the offshoring of services resembles the offshoring of manufacturing–and the important ways it differs Defining a realistic framework for services offshoring How to set clear goals, define what to offshore, and then execute successfully Touring the offshore universe: models, locations, activities, and beyond Understanding all your options–and their tradeoffs and implications Understanding the broader political and economic implications How governments are likely to act–on both ends of the provider-to-consumer spectrum–and how that will impact you

The Services Shift: Seizing the Ultimate Offshore Opportunity