Search Engine Optimization: An Hour a Day

  • ISBN13: 9780470226643
  • Condition: New
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Product Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Search Engine Optimization: An Hour a Day

Your Web Design Degree Sucks! Learn to Outsource

If you have spent the time and money following your dream or goal of one day being a web designer or working hard towards a web design degree, you might just be waking up now to the reality of your situation.  Due to the current state of the economy, web industry, international business and many other factors, the web design world will not you let enter this market easily. Outsourcing may seem a bit intimidating at first and you might even have a moral conflict with it but you really shouldn’t if you are serious about making money one day. What’s happening is the United States is open for business for anyone with an internet connection and the ability to speak English. Since HTML, CSS, PHP, MySQL, JavaScript and most other web based technologies have free online tutorials this makes web design one of the most competitive industries ever. Beat the odds and begin outsourcing now.

From a project manager’s point of view, web design, development and marketing are really close to home development and construction.  The article  “Web Property Development” explains how both the web industry and construction industry are the same just one is digital and the other uses tangible,real-world materials. No matter what you still need a blueprint, to purchase land, to aquire a physical address, setup internal utilities, lay a foundation and structure, do the aesthetics and lanscaping, etc. Currently there is no union or organization to help us web designers out so until then your only hope to make decent money just might be to outsource.

Your web design degree is not a 100% scam but the industry is so new and dynamic that it’s almost impossible to find a school with lessons plans that are up to date. It’s hard to find teachers that can really hand code HTML, CSS, PHP, MySQL, JavaScript and the rest of the server-side nd client-side technologies because of the vast amount of skills it takes to design user friendly GUIs, proper valid HTML code, cross-browser CSS styling, secure PHP and server-side engineering as well as database architecture, Linux skills for the administration side, SEO techniques and about 200+ areas critical to most projects. If you want to dedicate your life to this or you might end up looking like a starving artist to your family, friends and possible clients. If your teachers are able to give up to date lesson plans why wouldn’t they be working on their own million dollar site instead of a teacher’s salary? Proof this industry is very hard to actually compete in.

Outsourcing could be your only option. One client that is willing to pay $1,000USD for a website normally will require 1-2 weeks of your time if you’re real good. At this rate, you eventually will only be able to handle 3-4  projects per month.  If you were to begin outsourcing parts of your design, dev or marketing you can now play project manager, hire some talent for cheap and raise your capability to 5-10 projects should your business begin to take off. You also can’t spend forever doing the work all yourself. When you hit a roadblock during the middle of a project, picking up the book and trying to become a pro overnight on a new technology or protocol is just not rational and often can result in disaster. Your best time and money saving option is to outsource to someone who already knows what you need to implement.

If you are stuck on a roadblock, outsourcing is probably the only option you have.  Finally you can get your projects completed within a reasonable budget and time frame. Let us know if you need help, our How to Outsource articles are here just for that reason. Good luck and don’t ever stop optimizing the process!

h2o – How to Outsource – provides web designers, developers and those closely associated to online development world advice in order to remain in business and come out on top. Complete your projects for cheap, h2o is here for you.

Tips on SEO for Affiliate Marketing

Search Engine Optimization, or SEO as it is better known as, is one of the latest buzzwords doing the rounds of the Internet. Essentially search engine optimization means that website owners need to understand how a search engine finds results from the Internet, and what system do they use to determine the hierarchy in which these results are displayed. This fundamental knowledge can then be used by website owners to direct more traffic to their websites.

Before going into the intricacies of search engine optimization, understanding the link between it and affiliate marketing would be appropriate. Affiliate marketing is a source of income, and this doesn’t necessarily constrain itself to individuals, but also businesses. Businesses or groups of people can use affiliate marketing to pay the costs of maintaining a website. Although hosting websites on a server may be minimal, there are loads more expense heads, like writers and web designers, copyrights for content, logistical costs, etc. And apart from just paying off bills, affiliate marketing allows the website owners a tremendous flexibility when choosing the advertisements, so that they are in keeping with the content of the website.

Search engines use an algorithm to determine what the most relevant content on the have Internet. They crawl through websites, looking for occurrences of keywords. Websites usually have metadata tags describing the content of the website. However, due to misuse, the sole reliance on metadata has diminished considerably. A search engine will check the occurrences of the keywords within the body of the text, and also the time it was last updated. All these factors contribute to what is known as the website’s page rank, which in turn determines how high up the website goes in the results.

There are a few steps for search engine optimization for a website. These are not secrets by any means, but the key to success here is to consistently improve. This way there is no stagnation of any kind and the content remains fresh. The first step is to continuously update the content of the website, and include relevant keywords that occur often within that text in the metadata. The second step is to try and develop a back linking or ‘link love’ scenario, where other websites provide a link to this website. The search engine will also pick up on this, and it contributes to the overall page rank of a website.

Search engine optimization is also important for the individual affiliate marketer, especially if the affiliate has his own website.