Get insights into the Publishing Offshoring industry at an Executive Briefing hosted by ValueNotes

Venue: GRT Radisson, Chennai, India

Date: 26 June 2009

Over the last two years, services offshored in the publishing sector have undergone a transition from low value services to high value services such as original design, testing and assessment, and e-learning tools. There has been an influx of technology in the industry that has enhanced productivity, work flow and most importantly, reduced cost and turnaround time. Providers have transcended traditional vendor roles to develop partnerships with publishers to drive innovation, leverage cost and ideation. The culmination of these transitions will help the industry to grow to $1.2 b by 2012.

We have established that there are over 140 vendors in the publishing offshoring industry and we have identified a minimum of 35 credible service providers, which fall within the scope of the study. These service providers have been categorized into five clusters and analyzed based on their services, focus, positioning and strategies.

Why should you attend this briefing?

This executive briefing will provide you with an in-depth analysis of the Indian publishing vendor landscape and the opportunities in the global publishing market. Based on our extensive primary research with key executives at various outsourcing companies and publishing industry experts, ValueNotes will present to you the key insights and findings of the report “Offshoring in the Publishing Vertical – 2009”.

About ValueNotes

ValueNotes Database is a leading provider of business intelligence and research, with expertise across select domains and types of customer needs. Working with clients across the globe, we have significant understanding of international markets.

The ValueNotes Outsourcing Practice is one of the largest information providers on the outsourcing industry. The Practice uses a comprehensive, analytical framework providing fresh insights into the fast emerging and yet, complex outsourcing space. We extensively track the space through regular analysis of news and events, continuous primary research and contact with the industry. Additional information is available at www.SourcingNotes.com

Pune, India, 26 August 2009

The magazine segment represents a major chunk of the global print publishing market. With more than 100,000 magazine titles being published in the US and UK alone, the magazine publishing industry is huge in scale and operations. Each year, the US and UK markets sell upwards of 4 billion magazine copies. However, the industry is not without its share of problems. It faces a challenging operating environment, with changing consumption patterns and rising costs, intensified by recessionary influences.

The magazine market, like the newspaper market, is driven by a consumption cycle that is primarily determined by consumer and corporate spending. Consumer spending refers to subscriptions and reader base, and corporate spending refers to advertising. Data compiled by the American Publishers Information Bureau in April 2009 reports a 20.2% decline in ad spending compared to the previous year – the worst hit have been magazines in the automobile, finance, insurance and real estate categories. The rise of Web advertising has also added to publisher woes. Magazine publishers are now being forced to re-define their business models to address consumers’ changing preferences, rising costs, decreasing revenues and shrinking markets.

The ValueNotes report, titled “Magazines: the new frontier for outsourcing“, analyses and evaluates the challenges faced by magazine publishers and how they may overcome them.

About ValueNotes

ValueNotes is a leading provider of business intelligence and research, with expertise across select domains and types of customer needs. Working with clients across the globe, we have significant understanding of international markets.

The ValueNotes Outsourcing Practice is one of the largest information providers on the outsourcing industry. The Practice uses a comprehensive, analytical framework providing fresh insights into the fast emerging and yet, complex outsourcing space. We extensively track the space through regular analysis of news and events, continuous primary research and contact with the industry. Additional information is available at www.SourcingNotes.com