The Truth About Pay-Per-Click Search Advertising
- ISBN13: 9780789738325
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for
• The truth about the search tax
• The truth about competitive and network click fraud
• The truth about testing and expansion
The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer’s attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.
This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.
To win in today’s SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only. For details on the offer see kevinlee.net/book or the inside front cover of the book.
The Truth About Pay-Per-Click Search Advertising
Tags: about, good understanding, time auction, search tax, google yahoo, remainder mark, internet marketers, pay per click search, payperclick, searching for the truth
Filed under: Ppc
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I had high hopes for this book. They were dashed. I could not even find one useful sentence.
Rating: 1 / 5
New media offers new avenues of advertising. “The Truth About Pay Per Click Search Advertising”, another entry into the ‘The Truth About’ series, is an advice manual for those who want to maximize their use of pay per click search advertising, where one can advertise their business through search engines such as Google. Wise and cautious, “The Truth About Pay Per Click Search Advertising” also warns of fraud that occurs in this field, and where it will go in the future, and how effective the process really is. “The Truth About Pay Per Click Search Advertising” is a must for anyone looking to expand their internet advertising domain.
Rating: 5 / 5
The word “guru” is bandied around a lot in digital marketing but Kevin Lee is one of the few actually deserving of the title – and his expertise falls squarely into paid search advertising. For years he’s been writing, teaching, speaking, and most importantly, practicing paid search advertising. This slim but meaty volume is the distillation of the essence of his knowledge. Concise, to-the-point and actionable.
Search ads should MAKE you money rather than COST you money. Before you get into the game, get this book. Read it. It will pay for itself with your first campaign.
Rating: 5 / 5
Watch Video Here: http://www.amazon.com/review/R2DN5R77KFPP5H The Truth About Pay-Per-Click Search Advertising is what it says it is. It’s the truth about the business of pay per click from one of the Web’s most respected search engine marketers. You will enjoy this book if you want to know how PPC really works, and how you can profit from it.
Rating: 5 / 5
I’ve had the pleasure of meeting Kevin Lee once as well as seen him speak at several conferences. I highly recommend his 300+ ClickZ articles, as well as this book.
Rating: 5 / 5