Ultimate Guide to Pay-Per-Click Advertising
- ISBN13: 9781599183633
- Condition: New
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description
Learn the Success Secrets of Search Advertising
Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!
Covering all major search engines, this powerful guide discloses:
- The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic
- Simple website changes that can increase sales by 500%
- How to drive 80% or more of online revenues with rare superconverter keywords
- Winning strategies of the world’s top search marketers
- The best ads on the internet and how to write them
- The real factors for driving high click-through rates
- How to find competitors’ budgets, ad copy, and best keywords
- How to manage bids without expensive bid-management software
- And more!
“Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn’t matter who you play – you’re going to win.”
Rick Carlson, CEO, Surf Secret
“Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.”
Perry Marshall, author and world’s most-quoted consultant on Google advertising
“Rich’s unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.”
David Szetela, CEO, Clix Marketing
Ultimate Guide to Pay-Per-Click Advertising
Tags: advertising, must read books, ultimate, surf secret, guide, google, click advertising, payperclick, positive feedback, richard stokes
Filed under: Ppc
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Wow! Finally got my hands on THE book for search engine marketing. Stoke’s first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn’t just talk or teach you about search marketing, it actually has a Point Of View…an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven’t read anywhere else.
I highly recommend this book to anyone in the search marketing industry. YOU WON’T BE DISAPPOINTED.
Rating: 5 / 5
I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard’s new book takes that material much further, using in-depth analysis based on data-driven studies he’s done. The chapter on Ad Coverage by itself more than justifies getting this book.
Rating: 5 / 5
Appropriate for those new to pay per click advertising and still potent and valuable for those with great experience, I recommend this book whole-heartedly. Sometimes people I see speak who are excellent in conference presentations dumb it down for books they write, and Richard Stokes luckily avoids that. He manages to be very readable while working and writing at a very high level of analysis. I’ve read and reread these pages, and I can list 4 primary reasons I really like this book:
1) Often books about PPC advertising deal exclusively with advertising campaigns and neglect the website conversion funnel. Stokes smartly addresses the big picture, making this book a solid read for business owners, not just PPC technicians.
2) Richard Stokes competes on data, not intuition, and gives many useful ways to make logical, prioritized, data-driven decisions in this book.
3) His subtle understanding of click-through-rates (if you don’t think one could have an involved understanding of them, read chapter 16) and how they relate to quality score and to impression share are thought through at the highest level. There’s probably no one but Hal Varian at Google who knows this material at this level (okay, that might be an exaggeration, but Hal & company aren’t talking this freely).
4) There’s big theory in this book, and that’s useful, but Richard brings the theoretical down to the practical. From his understanding you actually get new strategies for the AdWords platform… and Google Analytics and Google Website Optimizer for that matter.
In a phrase: If I lose it, I’ll buy another copy to have on hand for reference.
In a word: Recommended.
Rating: 5 / 5
I recently bought this book through Amazon. If you are an intermediate-level user of AdWords, this book will help you become a master. However, that’s not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: “Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed.” Since I use Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so. The book is entirely focussed on expert-level techniques to master AdWords. Many of us beginners/advanced beginners in pay-per-click advertising avoid AdWords because their so called “quality score” ranking is all screwed up. We can’t get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of “Ultimate Guide to Pay-Per-Click Advertising”, has figured out how to use AdWords so called “quality score” to gain a profitable advantage over the competition. This book could be a gold mine for someone looking to master AdWords. I’ll continue to work with this book to learn more about AdWords, but it’s going to take time for someone fairly new to pay-per-click to master this material. Meanwhile, I’ll find a book that is geared toward mastering Yahoo! Marketing Solutions.
Rating: 4 / 5
this is the best search engine marketing book i have come across. before reading stokes’ ultimate guide to ppc advertising, i had no idea about anything with the SEO industry and i was overwhelmed with the industry, but upon reading this book i began to understand in-depth the notion of ppc advertising and i became quickly acquainted with google adwords – a program that i was convinced i didn’t understand. stokes’ book really breaks down a complicated field and puts it into the easiest form possible. with steps and images to walk you through the process, this book really couldn’t be any more informational. in essence, anyone can grasp the information in this book, and it will be particularly useful to people within the business who know they need to optimize but have no idea how and want to start at little cost. this book should be used by anyone who is optimizing their web page at all, because with this it is a data-proven system that will improve your business in a ridiculous way that you never thought you could before. i would highly recommend this to anyone within the internet and technology realm, within marketing, or starting up a business or a website. basically, if youre in business, this is what you need to bring it to the next level with little to no work whatsoever.
Rating: 5 / 5