Comments on: Ultimate Guide to Pay Per Click Advertising: Advanced Strategies to Help You Beat 97% of the Competition http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition Strategies and Tips For Getting Started Online Wed, 12 Oct 2011 00:05:27 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: B. Pietsch http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition/comment-page-1#comment-2949 B. Pietsch Wed, 14 Jul 2010 22:42:14 +0000 http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition#comment-2949 I recently bought this book through Amazon. If you are an intermediate-level user of AdWords, this book will help you become a master. However, that's not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: "Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed." Since I use Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so. The book is entirely focussed on expert-level techniques to master AdWords. Many of us beginners/advanced beginners in pay-per-click advertising avoid AdWords because their so called "quality score" ranking is all screwed up. We can't get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of "Ultimate Guide to Pay-Per-Click Advertising", has figured out how to use AdWords so called "quality score" to gain a profitable advantage over the competition. This book could be a gold mine for someone looking to master AdWords. I'll continue to work with this book to learn more about AdWords, but it's going to take time for someone fairly new to pay-per-click to master this material. Meanwhile, I'll find a book that is geared toward mastering Yahoo! Marketing Solutions. Rating: 4 / 5 I recently bought this book through Amazon. If you are an intermediate-level user of AdWords, this book will help you become a master. However, that’s not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: “Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed.” Since I use Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so. The book is entirely focussed on expert-level techniques to master AdWords. Many of us beginners/advanced beginners in pay-per-click advertising avoid AdWords because their so called “quality score” ranking is all screwed up. We can’t get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of “Ultimate Guide to Pay-Per-Click Advertising”, has figured out how to use AdWords so called “quality score” to gain a profitable advantage over the competition. This book could be a gold mine for someone looking to master AdWords. I’ll continue to work with this book to learn more about AdWords, but it’s going to take time for someone fairly new to pay-per-click to master this material. Meanwhile, I’ll find a book that is geared toward mastering Yahoo! Marketing Solutions.
Rating: 4 / 5

]]> By: Thank You http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition/comment-page-1#comment-2948 Thank You Wed, 14 Jul 2010 22:30:29 +0000 http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition#comment-2948 Wow! Finally got my hands on THE book for search engine marketing. Stoke's first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of View...an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else. <br /> <br />I highly recommend this book to anyone in the search marketing industry. YOU WON'T BE DISAPPOINTED. Rating: 5 / 5 Wow! Finally got my hands on THE book for search engine marketing. Stoke’s first book was literally my bible to search engine marketing years ago. But this one is at a whole different level! Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn’t just talk or teach you about search marketing, it actually has a Point Of View…an approach to search marketing that you can easily incorporate into your management style. He has all of the numbers and data to back it up along with some best practices I haven’t read anywhere else.

I highly recommend this book to anyone in the search marketing industry. YOU WON’T BE DISAPPOINTED.
Rating: 5 / 5

]]> By: W. Jenkins http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition/comment-page-1#comment-2947 W. Jenkins Wed, 14 Jul 2010 20:47:43 +0000 http://mafiosomarketing2.net/ultimate-guide-to-pay-per-click-advertising-advanced-strategies-to-help-you-beat-97-of-the-competition#comment-2947 I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book. Rating: 5 / 5 I really mean that. The Google Adwords books by Perry Marshall (Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes) and Howie Jacobson (Google AdWords For Dummies) are excellent introductions to the topic. Richard’s new book takes that material much further, using in-depth analysis based on data-driven studies he’s done. The chapter on Ad Coverage by itself more than justifies getting this book.
Rating: 5 / 5

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